Your brand, finally as sharp as your work.
Get brand clarity in 72 hours with a focused brand audit that tells you exactly what's working, what's not, and what to do next.
Scattered. Stuck. All over the place – but invisible too?
Your brand feels scattered – different on your website, collateral, social. When someone asks what you do, you ramble for two full minutes. You spend so much energy trying to appeal to everyone, but aren't landing with your ideal clients.
Here's the thing: you're genuinely good at what you do, but your brand just isn't showing it – yet.
Services
After 15 years working with hundreds of startups and organizations, big and small, I can usually tell within the first conversation what's getting in the way. A brand audit isn't a logo refresh or a vague strategy doc. It's a focused, honest look at your brand — what's working, what's muddying your message, and exactly what to fix.
Who it's for
This is for independent consultants, designers, coaches, and solopreneurs who are genuinely good at what they do — but can't quite communicate it. If you've ever rambled through an explanation of your work, or felt like your brand falls short of who you are or says something slightly different everywhere you show up, you're in the right place.
How it works
- Day 1: Discovery call to understand your business, goals, and context.
- Day 2: I build the report after further review of your brand.
- Day 3: We review the analysis and practical recommendations on Zoom.
What you get
- A custom strategy report — your brand blueprint, typically 6–8 pages. It covers what's working, what's not, voice direction, and a prioritized action plan. Something you can share with a designer or copywriter, or just use as your own north star.
- A clear, confident way to talk about what you do – that you can start using immediately.
$950 one-time fee.
Client Testimonials
I'd been trying to explain what I do for three years and Teresa figured it out after one session. The review session was incredibly helpful for walking through how to apply the strategy. I got so much value and confidence out of the audit.
- Ann M., architect.
After five years running my agency, my messaging felt scattered between chasing luxury listings and appealing to first-time buyers. The audit made it all make sense, and showed me exactly where I was losing potential clients. I walked away with a clearer direction and a plan to finally make my brand feel consistent.
- Jamie P., real estate agent.
About Tilde
Hi, I'm Teresa.
I've spent 15+ years helping everyone from early-stage founders to big-name brands get clear on who they are and how to communicate it.
What I've learned: the brands that connect aren't always the most polished — they're the clearest.
Most of my clients don't have a talent problem. They have a clarity problem. That's exactly what I'm here to solve.
I grew up in Spain, where I learned that a well-placed tilde can completely change the meaning of a sentence. Same instinct here: finding the right words, the right framing, the right level of simplicity to make something click.
After many years in Brooklyn, I live in the cutest village in the Hudson Valley with my husband, two boys, and our sweet pup Amy.
Not at all. We're not touching your logo. This is about your brand strategy — your positioning, your message, and how you talk about what you do. If your visual identity is part of the problem, I'll flag it, but the audit is focused on clarity and direction.
A brand clarity report — typically 4–6 pages — covering your positioning, audience, tone of voice, what's working, and a prioritized list of what to fix. It's built to be used, not filed away.
I've done this hundreds of times. I know what I'm looking for, and one focused conversation usually gives me everything I need. The three-day structure is intentional — it keeps momentum up so you leave with clarity while it's still fresh. That said, if you need a few extra days to schedule the review call, that's completely fine — we'll make it work. Most people want to move quickly, and honestly, there's no reason to drag it out.
Solopreneurs and independent professionals — consultants, coaches, designers, realtors, architects — who are good at their work but struggling to communicate it clearly. If your brand feels scattered or you've been putting off fixing it because you weren't sure where to start, this is for you.
The audit includes a follow-up Zoom where we go through everything together, so you'll leave with a clear picture. After that, you're welcome to reach out — and if you want a dedicated session to work through implementation (your website copy, your pitch, whatever's most pressing), that's something we can set up.